Responsibility and Environmental Sustainability †Free Samples

Question: Discuss about the Social Responsibility and Environmental Sustainability. Answer: Introduction The power and politics have a key role to play in case of any business organization. In case of Nike, the power and politics have a special significance in the organization. This assignment highlights the sources of individual power in Nike, along with the conflicts that are faced by the organizational teams. This assignment highlights the power and politics in the sports organization Nike along with the effective leadership thatis needed for the organization Nike. The power and politics in any business organization is effective if the power is used effectively. The sources of power in any business organization includes, legitimate power, expert power, coercive power, referent power and reward power. Along with the individual power, the organizational power are also essential and has a special significance in the business organization Nike. The politics in a business organization has a significance. If the politics is used in the business in a positive manner, then the business could be enhanced in Nike. However, if the politics is used in a negative manner, then the business of Nike is doomed. The various sources of power needs to be used effectively in the business organization, such that the business could be enhanced. Misuse of power, in the business organization will result in decrease in the business of Nike. Few recommendations have been provided in this assignment. The recommendations include the engagement of Nike with other sports organizations. This will enhance the business f Nike, along with engagement of the promotional activities of Nike. The products of Nike could be promoted in the sponsorship events along with the engagement in the CSR activities. Moreover, launch of wearable fitness devices could also be launched by Nike, such that the fitness of the people could be tracked, using the wearable devices. Finally, promotional campaigns could also be done in order to successfully promote the products of Nike. Thus, these recommendations followed will enhance the business of Nike. Power in any organization is essential in order to guide the subordinates and ensure that the organizational goals are fulfilled successfully (Geppert Drrenbcher, 2014). The power is often equally distributed among various people such that autonomy could be avoided. In the sports organization Nike, there are a various sources of power. The sources of power are: Legitimate power:The legitimate power is the power that is derived from the position that the person holds in an organization (Harper, 2015). This power has its source in the position that is given to a person by virtue of his job description. For example, the CEO of Bike and the various managers have legitimate power due to the position they hold in the organization (Odell, 2014). The CEO and the managers of Nike have adequate power to take various organizational decisions. Reward power:A person possesses this kind of powerwhen he has the ability to influence the allocation of rewards and incentives of others (Geppert Drrenbcher, 2014). The people who are in position to determine who will receive the incentives and rewards, is said to posses reward power (Castells, 2013). If the person possessing the reward power uses it effectively, then the employees could be motivated effectively. Coercive power:The coercive power is the power that is possessed by a person with theability to threat or punish other people (Geppert Drrenbcher, 2014). The person possessing the coercive power is feared by all as they may take up the path of favouritism and punish the people with whom they have enmity (Geppert Drrenbcher, 2014). Thus, in Nike, the managers and the CEO are the possessors of coercive power. Referent power: A person by virtue of the interpersonal skills possesses this kind of power. A charismatic person having the power of influencing others is said to posses referent power (Geppert Drrenbcher, 2014). Moreover, the referent power is also derived from the personal connections of an individual.If a person has a good interpersonal connections with the CEO of a company, then the person is said to possess the referent power (Geppert Drrenbcher, 2014). With the strength of the connections and the interpersonal skills, others respect a person having the referent power. Expert power:This power is acquired from knowledge and the expertisethat a person gains. The power of the knowledge and the experience in a particular field makes the person indispensable in an organization, thus making the person powerful than the others (Walsh, 2016).The subject matter experts and the technical managers could be considered as people having expert power (Geppert Drrenbcher, 2014). The possession of the expert power is usually a stepping-stone for the possession of legitimate power. A person having the expert power is capable of performing the most critical tasks and hence is respected by all. In an organization, along with individual power, the organizational sources of power are also highlighted.The main sources of organizational power are as follows: Acquisition and the control of the resources The ability to cope up with uncertainty (Geppert Drrenbcher, 2014). Centrality Non-substitutability Decision making process regulation and control Influence of your role as consultant on power of the organization As a consultant, I have adequate power onthe business organization. I have the legitimate power to review the works of Nike and the various departments that are operational in the business organization (Geppert Drrenbcher, 2014). I have the power of reviewing the various powers and the organizational politics. In the organization Nike, the political landscape is quite strong and has a strong influence on the working of the business organization (Chadwick, 2013). The positive side of the politics helps the organization to achieve the organizational goals through coordination and sharingof the ideas among the employees and the stakeholders (Camm, 2013). However, the negative view of the politics is manipulative and the employees use it for their own interests. Conflicts are common in any organization.Even in Nike, conflicts occur among the employees and even with the managers. The incidents of conflictsare described below: Conflicts might occur in the business organizations when there is a difference in opinion among the various people in possession of power. The conflict occurs regarding the feasibility of a particular show design (Wallensteen, 2015). While the technical team are of the opinion that the proposed design of a sports shoe is not feasible, the marketing department opines that such a product is new to the market and hence will be lucrative to the customers (Geppert Drrenbcher, 2014). Conflicts mainly occur, when the interests collides. The key features of the conflicts are the differences in the perception of both the parties. Moreover, opposition in the ideas of both the parties are also an essential element of conflict (Geppert Drrenbcher, 2014). The lack of ability of achievement of the organizational goals caused anger and frustration and hence conflicts occur (Fry Bjorkqvist, 2013). The various sources of conflicts include the following: Strategies used to manage conflict The structural strategies used to manage conflicts are the behavioural changes among the people of the organization (Geppert Drrenbcher, 2014). Moreover, separating or mergingof the conflicting business units are also one of the strategies for conflict management (Fisher, Kelman Nan, 2013). Increase of the scare resource over which the conflict occurs is also an effective strategy. The process of decision-making is a critical one. The action of taking critical decisions is known asdecision-making.The process of decision-making has to be done criticallysuch that the organizational goals could be achieved successfully (Geppert Drrenbcher, 2014). The process of decision-making has three basic models that assist in effective decision-making. These are: The rational model: This model is one of the best-known decision-making models and many people often consider it as a classical model (Daft, 2014). The features of this model include the clarity in problem, clarity in the objectives set by the organization as well as all the alternatives are known.The consequences are also anticipated in this model and there is no biasness in the recognition of the problem. The administrative model: This model is based on the mentioned below concepts. These are the sequential attention to the alternative solution, heuristics, satisfying (Geppert Drrenbcher, 2014). The Administrative model examines the possible solutions and the best solution is finally chosen. Moreover, the search for the alternative solutions is searched in the areas that have the highest probability for the yield of success. This decision making model is an effective one. The retrospective decision-making model: This model highlights the models on how the decision makers take the decisions that are most appropriate and effective (Geppert Drrenbcher, 2014). Organizational culture and manifestation of culture in the organization The organizationalculture is defined as the shared assumptions and values that govern the behaviour of the people in the organization. These are shared values and include the way people dress, behave and perform their jobs. The organizational culture has a key role playin the achievement of the organizational goals (Geppert Drrenbcher, 2014). The organizational culture has to be a positive one such that the organizational goals could be achieved.The positivity of the organizational culture includes encouragement of innovation, attention to details, empathetic communication, and coordination among the various teams. For example when the technical team and the production team work, they should work efficiently and in coordination such that the organizational goals could be achieved. Justification for Culture eats strategy for breakfast Peter Duckerrightly said that Culture eats strategy for breakfast. The reasons are as follows: The people of the organization are loyal to the organizational culture and not the strategy. Culture is successful in providing resilience in the tough times (McCleskey, 2014). The organizational culture is much more efficient than the organizational strategies Culture creates the organizational competitive differentiation (ALLE, 2015). The right organizational culture is able to spark contrarian business strategies (Geppert Drrenbcher, 2014). An organizational culture that is brittle is able to doom the organizational strategies. Thus, Peter Ducker that indeed has rightly mentioned it that Culture eats strategy for breakfast. The organisational culture needs to be managed and maintained by all the employees of the business organization (Geppert Drrenbcher, 2014).The employees need to work effectively in maintaining the organizational culture. The basic structure of the organizational culture is usually retained (Sethuraman Suresh, 2014). However, with time, the organizational culture of Nike has evolved a lot. Moreover, the employees of Nike are adapted to a particular kind of organizational culture, and that culture has to be retained by the employees as well as the management of Nike (Geppert Drrenbcher, 2014). Behavioural approach to leadership The trait theory of leadershipis an essentialbehavioural leadership approach that highlights the traits of an effective leader, in the business organization (Gregoire Arendt, 2014). This leadership theory could be applied to highlight the relationship between the personal traits of the leaders and the effective leadership. The leaders at Nike might use the transformational leadership style to manage the employees and lead them towards the fulfilment of the organizational goals (Geppert Drrenbcher, 2014). Thus, it could be said that the power and politics along with the maintenance of organizational culture and effective leadership are essential for the effective operations of the sports organization Nike. The current part of the report focuses on providing the necessary recommendations that is needed to the Nike Company to have a specific organizational goal that helps in the matters related to organizational culture of the company. The clear rationale for each recommendation is also provided which will help in the matter of justifying the recommendations that are being applied within the company (Geppert Drrenbcher, 2014). One of the main cultural strategic plans of the Nike Inc. is to make Partnership with the most popular sports of a nation. For example in US the company forms Partnership with the National Basketball as most of the in the US region Basketball is the most popular form of sports, which has helped them to gain significant market share within the nation. The Nike has been the main sponsorship of in the Indian cricket jersey, which are also the most popular sports of the nation. Hence, in the past the company has used the strategy of sponsorship in the major sports organization of a nation. The brand image of the company also was in a healthy position. Thus flowing with the past company strategy, the Nike Inc. has able to make plan that helps in the strategy planning that helped them to deal with the partnership policies. With the next few years the company has needs to form partnership with the various sports association of Australia, which will help to gain popularity in that region. Few of the major sports of the Australian region include the Rugby league. The company needs to be the main sponsorship of the rugby league. The rugby sport is also one of the most important parts in the sports and lifestyle culture of the Australian. With the help of the rugby league, it is possible for the company to deal with the all the professional clubs of the Australian region. The National Rugby league is believed to be the most important sports event in Australia, which is the main source of attraction for all categories of sports lover of the nation (Frost et al., 2013). The company needs to have one of the most effective ways to deal with their relationship with the sports organization of Australia. The marketing manager of the company need to approach and held meeting with the professional rugby club and make them attractive offers about the benefit of having sponsorship with the Nike Inc. Being one of the most popular leagues of the country and also throughout the world, the National Rugby league of Australia attracts many companies to compete for the place of the title sponsorship (Misener Doherty, 2013). Hence it is important to have the best possible ways to deal with the title sponsorship. The Nike Inc. can offer free sports equipment and jerseys for all the professional clubs. From the point of view of the National club, it is important to have the well reputed brands as their primary sponsorship, which will help them to have high quality sports equipment. Due to the healthy reputation of the Nike brand, it is important for them to provide th e best quality equipment to the professional clubs. It can also be said in the context that innovative style of proposing the offer of sponsorship can also help them to seek the attention of the club official and franchise. The company can also offer medical support that is needed for the Rugby player of the clubs and also allow them to have the extra benefit of getting support from the club officials. The company can use the past reputation, which will allow them to easily seek the attention of all the famous professional clubs. One of the main aspect of forming the sponsorship and partnership with an organization is to have an official contract between the two organizations, which will help them to have the most important aspect of the sponsorship (Troilo et al., 2016). It is important from both the perspective of the management of Nike and also for the rugby club officials to ensure that all the clauses related to the sponsorship is carefully mentioned within the contract, which will ensure that the interest of both the groups have been protected. The legal aspect of the sponsorship and business partnership contract between two organizations can help to deal with all unethical and unfair means that can be adopted in the business process. With the help of most of the activities related legal aspect, it is important for the Nike Inc. to have a smooth business partnership with the professional clubs of Australia. With the help of the business contract, it is possible for the organization to fix the time of th e business contract and also ensure that they are able to fix upon every detail that is needed for the Nike Inc. to maintain their reputation (Macedo, et al., 2014). Good and effective source of information is an important aspect that is needed by the managers of Nike Inc. that is needed in the case related to most of the occasions to have an effective form of business partnership. They can also offer the best deal to the Australian rugby clubs. In this context, it can also be said that the Nike Inc. needs to import their logo in all the sports equipment and dress that will help them to raise the level of brand awareness among the people. One of the most important parts of the sports sponsorship is to have the latest updated information that will help the members of the Nike Inc. to change the policy of the partnership in order to get the full support of the professional business clubs. This will also help the professional clubs to deal with the business policies of the sports and also ensure that the sports business is able to make maximum profit as the popularity of the leagues increase within the nation. The management of the Nike Company also needs to have an effective communication strategy in order to have a healthy relationship with all the stakeholders of the rugby club of the national rugby league. The Nike Inc. being one of the major sports and fitness brand of the globe they have the responsibility to fulfill certain social duties. This will help the company to have higher reputation in the market. The current age more people are suffering from chronic diseases than ever before. Hence, there has been a strong increase among the people about involving themselves in various sports and physical activities. This has helped to raise the demand of various sports activities and sports equipment in the market. The Nike Company can use this business opportunity in order to increase their popularity within the sports and physical activity lovers. In order to fulfill their corporate social responsibilities Nike Corporation needs to organize various sports event in various countries which will help them to raise the awareness of public about the importance of physical fitness. Sports events will also encourage all types of people to participate in the sports activities and get information about physical fitness (Giulianotti, 2015). As more number of people are more number of people are willing to involve themselves in various sports activities it is important for Nike assist the people by providing various Sports Equipment and organizing public events. With the help of sports activities the Nike Corporation can increase the level of brand awareness. In the modern days the athletes and sports man put themselves to higher limit of the physical constraint in order to get better result and better physical fitness. Is a corporate social responsibility group, it is the duty of Nike to improve upon the quality of the sports goods and equipment, which will help the athletes and the sports person to have better assist in the sports activities. The better quality of sports equipment will also help to reduce the risk of injuries that are commonly associated with all sports and physical activities. It is highly recommend for a reputed organization like the Nike Inc. to use high quality materials in the sports equipment, which help them to ensure that the users gets maximum physical benefits due to the involvement of the sports goods (Heinze et al., 2014). The design of the sports goods needs to use the latest mode of technology can have a significant impact on the health of the sports persons and other athletes. As there is higher brand val ue that is involved in the process of sports, it is important for the Nike Inc. to have the most effective ways to deal with the consequence of the environmental degradation. The company needs to imply the mode of sustainable development, which will help to deal with the consequence of poor health of the individual. The use of the ecofriendly materials within the sports equipment will help the company to ensure that no harm is being caused to the health of the users and other sports personal. The management of the Nike Company needs to initiate the foundation program, which will aim to discover sports talent from all across the globe. The foundation program will also aim to make investment in the welfare activities of the financially weaker section of the society, who cannot make afford for the heavy cost of equipment that is needed in the higher level of sports. It is also the duty of the Nike Foundation to ensure that no people are denied of the sports equipment program. There also should be no discrimination among the sports man who are financially and economical weak. Moreover, it is also important in this context to have better source of income that can help the Nike Foundation to provide Full support to the financially and economically weaker section of the society. With the advancement of Technology in sports equipment the Nike Company must also initiate the manufacture of innovative style of sports goods in order to ensure that maximum possible utilisation is done to the sports person and they get full benefit of using high quality sports equipment. The innovative style of sports equipment can also help the athlete to get full benefit how the physical exercise. According toTrendafilova et al., (2013), it is important for a company to have high level of transparency with the people of the society, which will help them in the matters of the ethical issues. The company needs to provide regular and updated information that helps to maintain high level of transparency within the organisation. The management of Nike Company need to publish the financial status and also the detailed information about pricing of every sport goods that is being sold to the market. They also must share information related to the production and materials that are used in every sports goods. This will help the customers to have idea related to the quality of the products and also the effects of using the products for longer duration. In order to protect the environment from harmful degradation it is important for the company to have bio friendly production techniques and avoid the use of harmful chemicals. The company also has a strong responsibility towards the public in order to provide high quality sports materials and also ensure that physical fitness level for all the customers are properly gained. The company also needs to ensure that the employees and workers in the factory are working in healthy and safe environment and all the needs are fulfilled from the management. In the manufacturing unit it is important to have high level of safety protocols which will ensure that the risk involved in the factories are minimised with the help of proper safety guidelines. Hence minimising the environmental and health risk is one of the prime corporate social duties of Nike Company. In order to evaluate the future risk it is important for the company to have proper risk management system. Hence, with property valuation and risk management technique it is possible for Nike Company to use the theories related to corporate social responsibilities and also ensure that their reputation is maintained within the society as a responsible business organisation. The sustainable business development project of Nike Company can also help in future. This can help the company to attract possible investors and also ensure that they are able to raise the awareness among the people about the importance of their product in daily activities (Anagnostopoulos et al., 2014). With the change in the demand of sports Industry that is caused due to the innovative style of products it is important for the Nike Company to introduce new sports equipment in order to seek the attention of sports lover and other athletes. Hence, it is important for the company to use perfect model of promotional campaigns which will help to spread the popularity of the new and innovative style of sports goods and also ensure that the people and the customers of Nike get proper information that is related to the features of new products. It is also important in the context that the promotional campaign needs to be design in perfect manner in order to makes the launch of new products attractive. It is important for the company to choose the perfect place for the promotional launch program of a new product which will ensure that the popularity and news about the product launch reaches maximum number of people. The company can form partnership with various sports organiser events which will help to ensure that the promotional launch program can be of great success and is able to attract the attention of all sports lover people. The initial design and manufacturing process of the new product is the primary important factor that the Nike Company needs to consider. As more number of people are engaging themselves in physical activities and sports it is important for the Nike Company to introduce innovative style of sports goods. The innovative style of Sports Equipment also needs to encourage all types of people to engage in physical activities which are primary important requirement for all categories of people in modern day society. Moreover, to maintain the reputation of the company and also ensure that the customers can get the latest type of sports equipments, regular launch of new products with innovative style of manufacturing process is an important part of maintaining the reputation of the company (Thorpe, 2016). The location of the launch event is important in the context that, it will be a public event which aims to seek attention of maximum people. The overall planning process of the launch event needs to be effective. It is highly recommended for a reputed company like Nike to use the face of some famous sports personality in their launch event, which will help them to easily see the attention of all potential customers (RichelieuDesbordes, 2013). With the advancement of digital technology that is an important part of physical activities of everyday life it is important for the newly launched product of Nike to have high application about the use of digital equipment. The latest tracking device in sports equipment in is important in the context that it helps to measure various parameters related to Physical activities that includes the amount of calorie burn and total time spent in physical workout. The equipment can also provide information related to the amount of physical activity that is needed for every individual depending upon their physical condition and body weight. It is also possible for an individual to track that a health status using the latest equipment of sports goods. The Nike Company needs to ensure that the newly launched products can be used with the digital equipment that can help in the process of tracking the health status of an individual. Advanced level of sports kits and equipment are an important par t of all sportsman activities and professional athletes that helps them to deal with all the major sports activities (NuferNufer, 2016). The Nike+ program is one the major sports activity that is initiated by the company to deal with the latest trends and hence, it is important in the context that the sports goods needs to be high quality to provide better accuracy results related to the health status of an individual. With inaccurate results related to the health status of an individual there is high risk involved and hence it is important for all sports equipment to use high quality material that helps in accurate data prediction system about the health status of an individual. In the promotional program it is important for Nike Company to provide detailed information regarding the features of the new product and also it importance in the context of modern lifestyle of people that can help them to assist in all types of sports and physical activities. Moreover the use of the face of famous sports personality or any other celebrity can help the public understand the importance of using high quality sports equipment i n order to ensure and get maximum benefit of physical exercise activities. The night company is regarded as one of the most culturally diverse organisation which respects the sports and Lifestyle activities of every Nation across the globe. Hence, in the manufacturing process of new products it is important for the Nike Company to have effective style of marketing that is made according to the social and cultural trend of the local market and people. The materials that are used in the sports uniforms needs to have high quality substances that will help to reduce the exhaustion level of the sports person. Effective pricing strategy is also an important part that the company needs to launch during the time of new products introduction in a market (Geppert Drrenbcher, 2014). Hence, with the help of the above mentioned business policies it is possible for Nike Inc. to have effective cultural diversity and also maintain the reputation in the market. The three recommendations that are provided will be the part of the business planning process of Nike Inc. for the next upcoming 3 years. Conclusion The significance of power and politics have been highlighted in this assignment. The various sources of power in a sports organization namely Nike has been highlighted in this assignment. The various sources of individual power in the business organization includes the reward power, referent power, coercive power, legitimate power as well as the expert power in the organization. The organizational sources of power have also been highlighted in this assignment. The importance of the organizational culture has been felt, along with an in dept analysis of Peter Duckers statement Culture eats strategy for breakfast. The justification for this statement includes the loyalty of the employees towards the culture of the organization and not the strategy of the organization. Moreover, the right organizational culture is able to trigger the motivation and empowerment of the employees. Business strategies are likely to change with time. However, the culture of an organization remains. Moreover, the organizational culture is much more efficient than the organizational strategies. Hence, the statement made by Peter Ducker is true and is justified. Various recommendations have been provided for Nike. Nike might enter into a partnership with other sports organizations such that the enhancement of Nike could be done as a positive effect of working in partnership. Moreover, it is also recommended that Nike works towards the fulfilment of the social corporate responsibility as well as charitable events. This is recommended for Nike, in order to gain customer satisfaction as well as customer retention. The engagement of the social corporate responsibilities is important. Sponsorship of various sports events, is effective in customer retention and achieving customer satisfaction. The products of Nike will be promoted if the company engages in various social corporate responsibilities. 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